“Grupo Bimbo was founded in Mexico in 1945. Now days it is one of the largest baking companies in the world, by branding, production volume and sales, in addition to being the undisputed leader in its field in Mexico and Latin America. Operating in 18 countries in America, Europe and Asia, has about 5,000 products and more than 150 prestigious brands. Since 1980, Grupo Bimbo is a public company traded on the Bolsa Mexicana de Valores and consists of six organizations and corporate companies which operate in the bakery industry and food in general.”[1]
This multinational company is one of the most important and successful in Latinamerica due to its important achievements. For example, in 2008, it generated 82.317 million Mexican pesos in net sales. It also has one of one of the widest distribution networks in the world, with more than 41,000 trails and almost 2 million points of sale. In December 2008, Grupo Bimbo has signed an agreement to acquire Weston Foods Bakery, Inc. (WFI) in the United States, a decision that made Grupo Bimbo become one of the most profitable bakeries. Another important achievement is that i is increasing its penetration on the Chinese consumers taste.
[1] (n.a)(n.d). Acerca de grupo Bimbo. Retrieved May 21, 2010, from: http://www.grupobimbo.com/display.php?section=1
El Informador: Noticias de Jalisco, México, Deportes & Entretenimiento (2010). Panificadora líder obtiene récord de ventas en 2009. Retrieved May 21, 2010, from: http://www.elinformador.com.mx/economia/2010/194876/6/Panificadora-lider-obtiene-record-en-ventas-en-2009.htm
Bimbo Logo. Retrieved May 22, 2010, from: http://www.alfa-editores.com/web/index.php?option=co
I like this post, very informative. I didn't know that Bimbo is one of the most profitable bakeries in the world. Good Job!!
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